Abra Cap LLC Cookie Policy
Last updated September 16, 2026
At a Glance
- What cookies do we use? Abra Cap LLC utilizes first-party and third-party cookies, alongside similar tracking technologies, to facilitate the operation of our commercial finance platform.
- Why do we use cookies? We deploy these technologies to ensure platform security, analyze user interactions, manage customer relationship data, and optimize the delivery of our financial services marketplace.
- What types of cookies do we use? Our digital infrastructure employs strictly necessary (essential) cookies, analytics and performance cookies, and marketing cookies.
- How can you control cookie preferences? Users are presented with an opt-out notice banner upon entry; cookies load by default, but users maintain the absolute right to opt out. Furthermore, we honor automated privacy signals.
- Do third parties use cookies on our site? Yes, we engage authorized third-party service providers (such as HubSpot, PostHog, and Google reCAPTCHA) who may set cookies pursuant to our contractual agreements and their respective privacy policies.
1. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES
Abra Cap LLC ("Abra Cap," "we," "us," or "our") hereby discloses the utilization of cookies and analogous tracking mechanisms on https://www.abracap.com/. A "cookie" constitutes a small text file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is subsequently sent back to the server each time the browser requests a page from the server, thereby allowing the web server to identify and track the web browser.
Notwithstanding the foregoing, Abra Cap may also employ similar technologies, including but not limited to:
- Web Beacons and Tracking Pixels: Electronic files (often transparent image files) embedded within web pages or emails that monitor user engagement and track the journey of a user across the platform.
- Local Storage: Mechanisms such as HTML5 local storage that enable the caching of data directly within the user's browser to facilitate faster load times and preserve session state.
- Fingerprinting: The collection of specific device and browser attributes to create a unique identifier for security and fraud prevention purposes, which is strictly necessary within the context of financial services data protection requirements.
Such technologies are utilized to store user preferences, fortify security protocols, and aggregate statistical data regarding platform utilization.
2. HOW WE USE COOKIES
Abra Cap categorizes the cookies deployed on our platform according to their functional purpose. Pursuant to applicable legal frameworks, including the California Consumer Privacy Act (CCPA) as amended by the CPRA, and other US State Privacy Laws, we hereby detail the specific cookies utilized.
2.1 Strictly Necessary / Essential Cookies (always on)
Strictly necessary cookies are indispensable for the fundamental operation of the Abra Cap platform. These technologies facilitate core functionalities such as user authentication, session management, and the mitigation of fraudulent activities. The legal basis for the processing of data via these cookies is contractual necessity and our legitimate interest in maintaining a secure commercial finance marketplace. These cookies cannot be disabled within our systems.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| N/A (Service Token) | Google reCAPTCHA | Bot mitigation, security enforcement, and fraud prevention | Session |
2.2 Functional Cookies (with consent)
We do not currently use functional cookies.
2.3 Analytics & Performance Cookies (consent required in EU)
Analytics and performance cookies collect information concerning how users interact with our platform, thereby enabling us to measure and improve performance. We utilize PostHog (a product analytics suite) and HubSpot Tracking to aggregate session data. The legal basis for deploying these cookies is legitimate interest subject to the user's right to opt-out (in the US) or explicit consent (where applicable).
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
__hstc |
HubSpot | Visitor tracking and analytics aggregation | 6 months |
__hssc |
HubSpot | Session counting and anonymized tracking | 30 minutes |
__hssrc |
HubSpot | Browser restart detection to determine session continuity | Session |
| N/A (Cookieless Tracking) | PostHog | Product analytics and user journey mapping | Session |
2.4 Marketing & Advertising Cookies (consent required)
Marketing cookies are utilized to track visitors across websites with the intent to display advertisements that are relevant and engaging for the individual user. Abra Cap utilizes HubSpot's CRM identity tracking to align user interactions with our financing partner matching services. The legal basis for such processing is user consent, subject to opt-out mechanisms.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
hubspotutk |
HubSpot | CRM identity tracking and marketing alignment | 6 months |
3. THIRD-PARTY COOKIES & SERVICES
Abra Cap engages specific third-party service providers to facilitate essential platform operations and analytics. Said third parties may deploy cookies on your device when you access our platform.
- HubSpot Tracking: Utilized for customer relationship management, visitor tracking, and session analytics. HubSpot sets the
__hstc,hubspotutk,__hssc, and__hssrccookies to monitor user engagement and CRM identity.- Privacy Policy: https://legal.hubspot.com/privacy-policy
- Opt-out URL: https://legal.hubspot.com/cookie-policy
- PostHog: Engaged for product analytics to understand user interactions within our marketplace. PostHog generally operates via cookieless tracking mechanisms or localized session data to evaluate platform performance.
- Google reCAPTCHA: Deployed strictly for security purposes to distinguish human users from automated bots, thereby protecting our application processes and financial data submissions.
4. DO NOT TRACK & GLOBAL PRIVACY CONTROL
Abra Cap LLC hereby acknowledges and strictly honors automated privacy signals transmitted by user browsers.
- Global Privacy Control (GPC): We honor the GPC signal. When our systems detect a valid GPC signal, we shall treat it as a legally binding opt-out request. This compliance is executed pursuant to the statutory requirements of California, Colorado, Connecticut, Montana, and Texas.
- Do Not Track (DNT): We honor DNT signals. Upon detection of a DNT header transmitted by a user's browser, Abra Cap shall automatically suppress the loading of marketing and advertising cookies.
5. YOUR COOKIE CHOICES
Abra Cap operates an opt-out consent mechanism. Upon your initial visit to the platform, cookies are deployed by default; however, users are immediately presented with an opt-out notice banner. You reserve the right to modify your preferences and opt out of non-essential cookies at any time.
Users may further exercise control over cookie deployment via their respective browser settings. Instructions for managing cookies in major browsers are provided below:
- Google Chrome: chrome://settings/cookies
- Mozilla Firefox: about:preferences#privacy
- Apple Safari: Safari > Preferences > Privacy
- Microsoft Edge: edge://settings/privacy
Additionally, users may utilize the following industry-standard opt-out mechanisms to restrict third-party tracking:
- Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
- Network Advertising Initiative: https://www.networkadvertising.org/choices/
- Digital Advertising Alliance: https://www.aboutads.info/choices/
- European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/
Should a user elect to block all cookies, including strictly necessary cookies, they are hereby advised that such action shall materially impact the functionality of the Abra Cap platform. Specifically, the inability to authenticate sessions or verify security protocols may render the user unable to submit financing applications or access matched financing offers.
6. COOKIE DURATION & DATA RETENTION
Cookies deployed on our platform are classified by their duration:
- Session Cookies: These are temporary files that expire and are automatically deleted upon the termination of the browser session (e.g.,
__hssrc). - Persistent Cookies: These files remain on the user's device until their predefined expiration date (e.g.,
__hstcandhubspotutk, which persist for 6 months) or until manually deleted by the user.
Data collected via cookies is retained by Abra Cap only for the duration necessary to fulfill the purposes outlined herein, or as required to comply with financial services data protection requirements. Users may unilaterally clear existing cookies from their device at any time by executing the cache-clearing functions within their browser settings.
7. INTERNATIONAL DATA TRANSFERS
Abra Cap LLC is domiciled in the United States. Consequently, data collected via cookies—including data processed by our third-party service providers (e.g., HubSpot, Google, PostHog)—is primarily processed and stored within the United States.
Where such processing involves the transfer of data originating from jurisdictions with distinct data protection regulations (such as the European Economic Area), Abra Cap and its third-party providers shall ensure that such transfers are executed subject to appropriate legal safeguards. These safeguards shall include, but are not limited to, the execution of Standard Contractual Clauses (SCCs) or reliance upon applicable adequacy decisions, thereby ensuring a level of data protection commensurate with international statutory requirements.
8. CHANGES TO THIS COOKIE POLICY
Abra Cap LLC reserves the right to amend, modify, or update this Cookie Policy at our sole discretion. In the event of material changes to our tracking practices—such as the introduction of new cookie categories—we shall notify users via a prominent notice on our platform and, where legally required, trigger a re-consent mechanism to ensure continued compliance.
Effective Date / Last Updated: September 16, 2026
9. CONTACT US
For any inquiries, legal notices, or requests concerning this Cookie Policy or our data processing practices, please direct correspondence to our designated privacy personnel at:
Email: hello@abracap.com Website: https://www.abracap.com/